Sales strategy & go-to-market work

Client Results.

DevtoDollars and MapleMCP projects led by Hassan Manjang through RLA. The reported results and testimonials below relate to sales strategy and go-to-market work, not our newer AI services.

Preview of the DevtoDollars website

Sales Strategy · Go-to-Market Strategy

DevtoDollars Founder-Led Sales Strategy

Jul 2026 to Sep 2026 · Hassan Manjang, RLA

devtodollars.com

Worked directly with DevtoDollars' technical founder to improve founder-led sales communication, ICP definition, buying signals and pitch positioning.

Client and Context

A founder-led B2B engagement with DevtoDollars’ technical founder.

The Challenge

Improve founder-led sales communication, pitch positioning, ideal customer definition and signals of buying readiness.

Work Delivered

Feedback on sales communication and the pitch deck, guidance on when to get technical, and support identifying the ideal customer profile and buying signals.

Reported Results

3x
more pipeline generated
~47%
faster deal velocity
2 deals
closed in 8 weeks

Generated 3x more pipeline in a founder-led B2B engagement and accelerated deal velocity by approximately 47%, helping move 2 deals to close in 8 weeks against a typical 3 to 4 month sales cycle.

“Hassan assisted me with my sales communication, on how to do my pitch better and when to get technical vs when not to during my direct sales. I was able to close the deal with Hassan's feedback on my pitch deck. Hassan also assisted me with identifying my ICP, and correct signals to find who is ready to buy. If you have an existing sales motion that is working and need someone to scale it, or you are a technical founder like me that needs frameworks for better communication, Hassan is your guy.”
Amirali TabriziFounder, CTO, DevtoDollars
Preview of the MapleMCP website

Go-to-Market Strategy · Sales Strategy

MapleMCP GTM & Sales Motion

Apr 2026 to Jun 2026 · Hassan Manjang, RLA

maplemcp.ca

Built a go-to-market strategy from the ground up, then delivered sales training for the MapleMCP team.

Client and Context

An early-stage B2B company building its go-to-market and sales motion.

The Challenge

Establish a go-to-market strategy from the ground up and support the team’s sales execution.

Work Delivered

Go-to-market strategy development followed by sales training for the team.

Reported Results

~200%
more weekly inbound leads
1 to 2
leads per week before
4 to 5
leads per week after

Increased weekly inbound lead volume by approximately 200%, from 1 to 2 leads per week to 4 to 5, while helping build an early-stage B2B company's GTM and sales motion.

“Hassan helped our small business build a bulletproof go-to-market strategy from the ground up, and then seamlessly transitioned into delivering high-impact sales training for our team. His insights are sharp, his training is highly engaging, and his impact on our sales pipeline was immediate. I would work with Hassan again in a heartbeat!”
Andre AllenCSIO/CTO & Co-Founder of MapleRMM